Partilho um exemplo do meu / equipa Multilem longo percurso. Pope Benedict XVI coming to Lisbon and his mass at Terreiro do Passo were an important milestone for Catholics and for the Portuguese State. And also, for Multilem. We received the call for a creative proposal with great enthusiasm, but the deadline was in 6 days… Nonetheless, we could come up with a solution if we focused on the good practices of creative development. The research (candles, waves, angels, stones), the brainstorming, the directions and the debate were part of this process. But there was nothing good appearing on paper. The meeting with an audio-visual partner would become our inspiring moment. By seeing some technical possibilities, I recalled a drawing I used to do repeatedly – my church. Not a church in Heaven, but a church on Earth. Where we must go down to enter the church, light came from holes in the dome and the roof was only slightly above ground. Then, we just had to adapt this to the centenary Cais das Colunas. However, it was important to keep the traffic at Ribeira das Naus and observe ceremony characteristics. A holy mass, alike other shows, also poses many challenges. All good projects should tell a story. The concept of “my church” was obviously off limits. But the divine response came from a rock in the 70-km drive home: a pebble at the beach of Santo Amaro de Oeiras. “This rock is exactly like the Church, they are both millenary and have changed over time, but in the end, their essences were kept. The Rock is still a rock and the Church is still a Church”.