Lisbon’s Creative Week kicks off on may 16, at 6:00 PM, with the opening of the Festival. The highlight of the day is the renowned “Presidents on Stage” Conference, where all Jury Presidents will share their unique perspectives on different facets of the creative industries. This year’s speakers include Icaro Doria (DM9), Miguel Viana (Unlock Brands), Adriano Esteves (Bürocratik), Andrea Siqueira (AMPFY), and João Nuno Pinto (Garage, Do You Play?).

Also opening that day are the exhibitions showcasing the entries to CCP’s Festival 2025, as well as the winners’ exhibition from the 2024 ADCE Festival. There will be brand activations from the Festival’s sponsors and a dedicated space for creative schools to showcase their work.

Admission to the Festival’s opening is free, but a ticket is required. Capacity is limited to 500 attendees.

On may 19 and 20, the CCP Company Open Day returns, with over 20 agencies, studios, and production companies opening their doors to welcome students and professionals interested in getting to know the industry from the inside. This free initiative offers young creatives a chance to get closer to the realities of the job market, while giving companies the opportunity to connect with fresh talent. Spaces are limited and subject to each company’s availability.

Registered participants must go directly to the headquarters of the company they signed up for, at the scheduled time. Registration is mandatory.

May 19th is dedicated to young creatives and marks the return of Ilustra 33 Hackathon EDP, starting at 10:00 AM. Curated by Jorge Silva of Silvadesigners, this live illustration challenge brings together top students from eight creative schools across Portugal to illustrate this year’s Festival theme, “Is Anyone There?”. The resulting work will be featured in the Ilustra 33 exhibition, available for viewing on CCP’s online gallery. This is a free entry event.

Also taking place that day is the workshop “Encontrar uma Voz” from 2:00 PM to 6:00 PM, led by Hellington Vieira (Creative Director, The Walt Disney Company In-House Agency), Ricardo Leandro (Creative Supervisor), Maria João Carvalho (Creative Supervisor), and Rafael Canário (Copywriter), all from The Walt Disney Company In-House Agency.

This workshop is especially aimed at students in the fields of communication, marketing, advertising, and film.

Capacity is limited to 12 participants. The cost is €25, with a reduced fee of €15 for students and Club members. Tickets are already available. To access the discount, participants must request a code by emailing socios@clubedacriatividade.pt and including the name of the activity in the message.

On May 20, the Club opens the stage for the Alta Voz Conferences, designed to inspire, share ideas, promote, and provoke thought. From 10:00 AM to 6:00 PM, a series of talks will cover various topics of interest to the creative community.

Alexandra Machás, Managing Director of Scopen, will present the results of the “Best Agency to Work For” survey, revealing which agencies are most attractive to work for and providing valuable insights into the creative job market. This will be followed by a roundtable discussion titled "Criatividade, Dados e Tecnologia para Redefinir o Impacto no Marketing", moderated by Filipe Pereira, General Director of CARMA. Additional participants will be announced soon.

The Alta Voz stage will also host the talk "Descomplicar a acessibilidade: exemplos reais", featuring contributions from IKEA and CONTINENTE, with moderation by Ruben Ferreira Duarte.

Pitch invited the Club to a conversation about Artificial Intelligence titled “Há aí alguém: os criativos e as máquinas”, which perfectly ties into the theme of this year’s Festival. The speakers will be announced soon.

“DIGITAL. O POSTO ISOLADO” will be a conversation with Rúben Pardal (NOS Portugal), Inês Nogueira de Sousa (o’escritório), Fábio Polido (o’escritório), and Gabriel Batista (HAVAS). This talk will celebrate the death of the traditional post plan and challenge the isolated role of digital in advertising in Portugal.

The final talk of the day, "SEREI DEMASIADO VELHO PARA SER CRIATIVO?”, will address the challenges faced by creatives over 50 in the job market.

Admission is free with mandatory registration, and capacity is limited to 300 attendees.

The day will close with the third edition of “Hora Feliz – Leitura e Copos” from 5:30 PM to 8:30 PM in the Sagres Room. Once again curated by Pedro Pires of Poets&Painters.

Hora Feliz is a gathering of creatives and friends who share a love for reading, accompanied by a beer or two of Sagres. Meet the invited authors.

This is a free event with limited capacity and mandatory registration.

May 21st is dedicated to training. From 10:00 AM to 1:00 PM, the Festival will host the workshop “DOIS GAJOS DO PORTO SENTAM-SE NUMA MESA DE LISBOA PARA DAR BITAITES”, led by Hugo Veiga (Global Chief Creative Officer at AKQA) and João Coutinho (Co-Founder and CEO at Atlantic New York). The workshop fee is €80, with a special price of €40 for Club members. This event is aimed at creatives with over 3 years of experience. Tickets here.

From 2:00 PM to 6:00 PM, the Festival will feature a masterclass on strategy by Mark Pollard, CEO of Sweathead, titledv“Strategy Is Your Words”.

The masterclass will be conducted in English, with Portuguese subtitles displayed on the screen (text only, no audio translation). Secure your spot and reserve your ticket through Sweathead's official page. Club members are eligible for a 10% discount on the ticket price. To receive the discount code, please email socios@clubedacriatividade.pt with the name of the activity.

For the third consecutive year, the Club presents Portfolio Doctor, a speed dating event between students, recent graduates, and invited Creative Directors. This event is perfect for those who have school projects, personal work, a Behance profile, or even just a CV with a photo, and need guidance on how to stand out in an inbox. Portfolio Doctor is also ideal for more experienced professionals who are looking for tips on improving the organization of their portfolios. Participants will have three 15-minute consultations with some of the best Creative Directors in the industry.

The activity will take place from 10:00 AM to 5:30 PM, and participants must register for one of the available time slots. The registration fee is €10, and this activity is free for Club members. To access the discount, participants must request a code by emailing socios@clubedacriatividade.pt with the name of the activity.

Meet all the Creative Directors who have already confirmed their participation.

On the same day, the Club is once again partnering with APAP for a CCP Tertúlia – Trabalho e Conhaque, from 6:00 PM to 10:30 PM.

"Verdade Seja Dita – AI AI AI!" is the theme brought to us by APAP, focused on reflecting on the crucial role of human intelligence in the creative process, particularly in design and advertising. In a context where artificial intelligence is increasingly present in society and the job market, this session will discuss the irreplaceable importance of human creativity in crafting impactful and relevant advertising messages for contemporary brands.

This Tertúlia will bring together Catarina Peyroteo Salteiro (Defined.ai), Alexandra Varassin (Publicis Groupe), Leonor Dias (Vodafone), Francisco Teixeira (WPP), Miguel Barros (Havas), and Tiago Simões (Betclic). The conversation will be moderated by António Roquette (Uzina and APAP). The Tertúlia will be followed by a dinner at the restaurant A Praça, and tickets are now available for purchase. The event costs €80, including dinner. For CCP members, the ticket is €60, and the discount code can be requested by emailing socios@clubedacriatividade.pt with the name of the activity. 

May 22nd is entirely dedicated to the CCP’s “Is Anyone There” Conferences. The Club’s Board invites the entire creative community for a day of inspiration and reflection.

Confirmed speakers include Laura Visco, Founder of Amiga, Hablemos de Plata; Iain Tait, Executive Creative Director at FOOD; Tobey Duncan, Chief Strategy Officer at Uncommon Creative Studio; Miguel Simões, CEO of LOLA MullenLowe; Tomas Ostiglia, Executive Creative Director at LOLA MullenLowe; Paula López-Nuño, Head of Education & Strategist at Folch Studio; Gaetan du Peloux, Co-President and CCO at Marcel Agency; Patrícia Araújo, Chief Strategy Officer at Publicis Groupe Portugal; and Steve Colmar, CCO Publicis Groupe Portugal. More names will be announced soon.

The conferences will happen from 10:00 AM to 6:30 PM, with a daily ticket priced at €70, or €40 for either the morning or afternoon session. For CCP members, tickets are available with a 50% discount.

The discount code can be requested by emailing socios@clubedacriatividade.pt with the name of the activity.

The CCP Festival Gala will take place on may 23rd, when the winners of the six categories of the 27th CCP Competition 2025 will be announced, along with the winners of the Grande Prémio para o Bem, Grande Prémio Jornalistas e Grande Prémio CCP 2025.

This year the Club will kick off the Gala with a reception at 4:00 PM. That afternoon, the Young Lions talents who will represent Portugal at Cannes this year will take the stage. The winners of the Zona II scholarships will also be revealed, with representatives from Brother, EDIT, Escola Marketing Digital, ETIC, FLAG, Lisbon Digital School, Restart, TheStarter and World Academy.The winning projects of the four 2025 Open Briefs will be announced by representatives from Betclic, LEROY MERLIN, NOS/WTF and ZIPPY, who will take the main stage of the Festival.

After a dinner break in the outdoor area, the Awards Gala will resume at 9:00 PM.

Participation in the Gala is by invitation only.

The Creative Week will conclude with the Closing Party, featuring DJ Príncipe Alberto from 11:00 PM to midnight, followed by a DJ set from Alex D’Alva Teixeira from midnight to 2:00 AM.

Admission is free for Gala invitees and Club members, with an invitation and pre-registration required. Attendance is limited to the venue's capacity. Members must request the promotional code by emailing socios@clubedacriatividade.pt with the subject line "Request for discount code for DJ Party, May 24."

For non-members who wish to join the party, tickets are priced at €10, with availability limited to the room’s capacity.

The Festival app, “Clube da Criatividade” is now available for download on both iOS and Android, featuring the full schedule, as well as links for registrations and ticket purchases.

The Club thanks the City of Lisbon and Beato Innovation District for their support and co-organization, as well as the main sponsor Betclic and all the sponsors and partners who contribute to the realization of the largest Creativity Festival in the country.

How to get to Fábrica de Pão at Beato Innovation District:

Entrance via Avenida Infante Dom Henrique 143.

There is an EMEL parking lot near the Hub (entrance at Rua da Manutenção 71). As there are limited spaces, we recommend taking a taxi or Uber.

Buses: 719 / 742 / 759 / 728 / 781 / 782

Nearest Metro Station: Santa Apolónia (Blue Line)

PROGRAM

May 16 – Opening of the 27th CCP Festival 2025 and 12th Lisbon Creative Week Tickets

Conference "Presidents on Stage"

Shortlist Exhibition of the CCP Competition

Exhibition of the ADCE 2024 Winners

Activations by Festival Sponsor Brands

Creative Schools Space

May 19 to 22

Creative Schools Space
Activations by Festival Sponsor Brands
Shortlist Exhibition of the CCP Competition
Exhibition of the ADCE 2024 Winners

May 19 and 20
Open Day – Creative Companies Tickets

May 19
Ilustra 33 Hackathon 2025
Workshop “Encontrar uma voz” – Tickets

May 20
Alta Voz Conferences – Tickets
DIGITAL. O POSTO ISOLADO”

“Criatividade, Dados e Tecnologia para Redefinir o Impacto no Marketing” “Descomplicar a acessibilidade: exemplos reais”

“Há aí alguém: os criativos e as máquinas”
“SEREI DEMASIADO VELHO PARA SER CRIATIVO?”

Hora Feliz - Leituras e Copos – Tickets

May 21

Workshop “DOIS GAJOS DO PORTO SENTAM-SE NUMA MESA DE LISBOA PARA DAR BITAITES” with Hugo Veiga and João Coutinho Tickets

Masterclass “Strategy Is Your Words” with Mark Pollard Tickets

Portfolio Doctor Tickets

Tertúlia APAP Trabalho e Conhaque - "Verdade Seja Dita – AI AI AI!" Tickets

May 22 _ CCP Confrences “Is Anyone There?” Tickets

(theme coming soon), with Tobey Duncan, Chief Strategy Officer of Uncommon Creative Studio.

“How to rise above the infinitely average”, with Iain Tait, Executive Creative Director of FOOD.

"Our future is not to compete with machines, but to create what they will never be able to feel." with Miguel Simões, CEO of LOLA MullenLowe, and Tomas Ostiglia, Executive Creative Director of LOLA MullenLowe.

“Beyond Advertising: Creating Real Impact (and Wealth)”, with Laura Visco, Founder of Amiga, Hablemos de Plata.

“Beyond Branding”, with Paula López-Nuño, Head of Education & Strategist at Folch Studio.

“Criatividade, de Hype a Trend”, with Gaetan du Peloux, Co-Presidente and CCO of Marcel Agency, Patrícia Araújo, Chief Strategy Officer of Publicis Groupe Portugal, and Steve Colmar, Diretor Criativo Executivo of Publicis Groupe Portugal.

May 23
27th CCP Awards Gala
Closing Party with DJs Príncipe Alberto and Alex D'Alva Teixeira – Tickets

Follow the Festival page and install the "Clube da Criatividade" app to stay up to date with all the latest news and additional program details.

Event accessible for people with reduced mobility.