Since 2012 I have been working as copywriter for some of the most iconic brands in my country, brands like Claro Perú, Guaraná, San Mateo, Visa, Pepsi, Toyota, Toulouse Lautrec Institute, and Wong; during this time I had the chance to create campaigns like "Inspirasound" (Toulouse Lautrec), "Prepago Chévere" (Claro), "Blue Hits" (Soy Autista y qué! Foundation), "Volvamos a lo Natural" (Agua San Mateo) y "Sigamos con Sed" (Gaseosa Guaraná) moreover I won some Advertising festivals like Ojo de Iberoamérica, Ad Stars, FIAP, Effie Awards, ANDA and be jury at PHNX Festival one 2021, 2022, 2023, 2024 and 2025 edition.