Senior Designer with over 10 years of experience creating impactful packaging and branding solutions for diverse consumer brands. The past few years, my work has been highly focused on private label strategy and development for retailers across the world, such as: Landers - Philippines, Viking Direct - Netherlands, Profi - Romania, Makro - Russia, Jerónimo Martins - Portugal, Sonae MC - Portugal, Associação Nacional de Farmácias - Portugal, Grupo Rey - Argentina, Pick n Pay - South Africa. I lead packaging and branding projects from concept development to final production, blending creativity with strategic thinking that meet business objectives.