Hugo Dias, multidisciplinary designer based in Lisbon, graduated in Graphic Design from ESAD in Caldas da Rainha after attending Epi_. With 12 years of experience, he has collaborated with clients such as Moda Lisboa, Festival Iminente, Vhils Studio, Underdogs, Super Bock, Delta Q, Maat, Sandeman, Novabase, Netflix, and Nacional. He began his journey as an independent designer, worked at Partners (now Dentsu Creative), and has been with Solid Dogma since 2018.
The relationship between Cerveja Coruja and Street Art is intimate. The brand originated with the establishment of a Public Art Crew and has been developing communication projects focused on drawing attention to this urban movement. The Street Art Park emerges to continue Coruja's story with urban culture.
We assembled a team involving the City Council, artists, skate park development specialists, and conceptualized the first Street Art Park in Portugal – a place where artists could paint legally – sponsored by Super Bock and the Lisbon City Council. We created a brand to mark the location, allowing Coruja to communicate it. Thus, Street Art Park was born. We developed an initial concept that established a close relationship between architecture and typography. From the typography project, the construction project was born. What can be seen today from above is the brand name drawn into the cement. A visual approach aligned with the brand's spirit was also developed, serving as the foundation for all communication actions.