I am a creative head and strategist, senior copywriter and brand storyteller with 8+ years experience in communications, branding and employer branding.

I work with meaning, narrative, and tone of voice to help brands and corporations speak human.
I turn complex topics (business, careers, HR, change, tech) into clear and engaging stories: scripts, comics, videos, and other creative formats.
Moreover I'm a career mentor for young professionals, supporting the next generation navigate their paths and build their personal brands.
My approach combines a deep understanding of market dynamics with a passion for creativity, ensuring that every campaign not only meets but exceeds business objectives.

I believe strong storytelling starts with strategy, lasts with creativity and ends with emotion.