CCP
CCP
Ana Sofia Castanho
Senior Copywriter & Strategist
Editorial & Content Writer
Ceramicist
anacastanhocopy@gmail.com
Ivity
Head of Creative Strategy
Lisboa
42-year-old multidisciplinary creative based in Lisbon
_Creative Brand Strategist & Copywriter, 20 years in.
_Editorial and Content Writer
_Ceramicist since 2020
Complete bio:
Ana Castanho holds a degree in Corporate Communication and a BA in Advertising and Marketing from Escola Superior de Comunicação Social, where she also pursued studies in Journalism and Audiovisual & Multimedia. This academic foundation set the tone for a 20-year multidisciplinary career shaped by strategic thinking, editorial sensibility and cultural awareness.
She began her professional path in cultural events production in 2005, but it was through editorial and cultural platforms such as Rua de Baixo, Público/P3, Agenda Viral, Lux Frágil and Bloop Recordings that her relationship with writing truly took form.
In 2009, she formally moved into copywriting, first at Sair da Casca and later through roles at Winicio, Tux&Gill, Moon Lisboa and GrandUnion/Fullsix.
She went on to work across the creative ecosystems of global brands such as Red Bull, collaborating in initiatives including Red Bull Music Academy, Red Bull Radio and Red Bull House of Arts, and FOX Networks Group, where she joined the brand’s first on-air creative team in Portugal, working as a copywriter and strategist across eight channels and brand experience platforms, including FOX, National Geographic and 24 Kitchen.
Between 2014 and 2018, Ana served on the Board of Clube da Criatividade de Portugal. She was also a tutor at EDIT and a guest lecturer in Creative Writing at Universidade Católica Portuguesa and ESCS.
For nearly seven years, she collaborated with Solid Dogma, part of Studio Vhils, where she created and supervised projects for brands including Netflix, EDP, Super Bock Group, moey!, SEAT, Octant Hotels and SONAE.
In 2022, she officially expanded her practice into ceramics, deepening a more personal artistic language while continuing to work as an independent creative and strategist on projects for brands such as Filmin, Cerveja Musa, Burel Factory, Memmo Hotels and Havelar, as well as in collaboration with agencies including This Is Pacifica, Graficalismo and Plot Content Agency.
Today, as Head of Creative Strategy at Ivity, she continues to steward for brands with cultural relevance, clarity and impact.
_Creative Brand Strategist & Copywriter, 20 years in.
_Editorial and Content Writer
_Ceramicist since 2020
Complete bio:
Ana Castanho holds a degree in Corporate Communication and a BA in Advertising and Marketing from Escola Superior de Comunicação Social, where she also pursued studies in Journalism and Audiovisual & Multimedia. This academic foundation set the tone for a 20-year multidisciplinary career shaped by strategic thinking, editorial sensibility and cultural awareness.
She began her professional path in cultural events production in 2005, but it was through editorial and cultural platforms such as Rua de Baixo, Público/P3, Agenda Viral, Lux Frágil and Bloop Recordings that her relationship with writing truly took form.
In 2009, she formally moved into copywriting, first at Sair da Casca and later through roles at Winicio, Tux&Gill, Moon Lisboa and GrandUnion/Fullsix.
She went on to work across the creative ecosystems of global brands such as Red Bull, collaborating in initiatives including Red Bull Music Academy, Red Bull Radio and Red Bull House of Arts, and FOX Networks Group, where she joined the brand’s first on-air creative team in Portugal, working as a copywriter and strategist across eight channels and brand experience platforms, including FOX, National Geographic and 24 Kitchen.
Between 2014 and 2018, Ana served on the Board of Clube da Criatividade de Portugal. She was also a tutor at EDIT and a guest lecturer in Creative Writing at Universidade Católica Portuguesa and ESCS.
For nearly seven years, she collaborated with Solid Dogma, part of Studio Vhils, where she created and supervised projects for brands including Netflix, EDP, Super Bock Group, moey!, SEAT, Octant Hotels and SONAE.
In 2022, she officially expanded her practice into ceramics, deepening a more personal artistic language while continuing to work as an independent creative and strategist on projects for brands such as Filmin, Cerveja Musa, Burel Factory, Memmo Hotels and Havelar, as well as in collaboration with agencies including This Is Pacifica, Graficalismo and Plot Content Agency.
Today, as Head of Creative Strategy at Ivity, she continues to steward for brands with cultural relevance, clarity and impact.
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Trabalhos
Woolclopedia and a quick mashup
Burel Factory is a vessel of wool knowledge and textile heritage from the Portuguese mountains, embodying centuries old artisanal processes and machinery that keeps craft patrimony and traditions alive, threading its legacy by investing in innovation and in the science behind the wool. That’s something to fall in love with. For that, Wooclopedia marks a new chapter in Burel Factory’s history, as a concept that encapsulates a new business area for the brand from Serra da Estrela — clothing —, and mine: starting as a Consultant Creative Director in an in-house experience by the invitation of Isabel Costa, who leads with heart and mastery a vibrant factory and branch of many textile entrepreneurships from design to architecture, fashion to home decor. This moment allowed me to start a beautiful collaboration with Filipa Homem and Mafalda Fialho, enabling their fashion design concepts, vision and fashion design creative direction, taking in the brand’s philosophy and essence to create a campaign strategy and creative launch for this first drop — considering a repositions ahead. Woolclopedia tells the wool heritage stories through a limited edition clothing collection, enabled by its own graphic identity, store activation, a newspaper (fashion editorial homage), a photoshoot campaign and editorial content on a new website, packaging postcards and a dedicated Instagram campaign. A work proudly done with them and also win collaboration with Romeu Lebres, Mafalda Moura and Ines Catana from the Marketing team, the most talented designer Diogo Potes and with the creative support of Maria Rita Photo, Sara Soares, Luís Pinheiro and Ana Braga on shooting team.I here share a bit of the project (on top) and a mashup of others I hold dear, following. For more detail info and portfolio, feel free to get in touch. Thank you, Ana.
Campo de Santa Clara
Mercado de Santa Clara 1º piso
1100-472 Lisboa
Tel. +351 913 192 292
geral@clubedacriatividade.pt
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