Ivo Purvis is Executive Creative Director at MSTF Partners Lisboa. He is an conceptualist and one of the most recognized Art Directors in Portugal. He worked at Leo Burnett, TBWA, BBDO and in the last five years he was the Vice-President of the Portuguese Creative Club and also the portuguese representative at the ADC*Europe board. He was already invited to judge in several international festivals like; Eurobest, D&AD, ADC*Europe, WOW Done Festival, Cyclop Festival, NY Festival and Grafia. In his words, nothing sells better than honesty, therefore he believes that the best ideias should be like friendhip, the more honest the better, because those are the ones that will stick for life.