Joko, a South African popular tea brand, with a long-standing partnership with POWA (an institution that fights to end the silence around Domestic Violence) wanted to create a movement that encapsulated this partnership, and helped break the silence. The silence around domestic violence is perverse. It’s not enforced by abusers, at least not exclusively. It’s enforced even by loved ones and communities. Because domestic violence is such an overwhelming source of shame, silence feels less traumatizing than acknowledgment. So victims are told to keep quiet. Stories stay untold. And the violence keeps growing, undisturbed, and facing little consequence. Donate Your Voice To End Domestic Violence. With this idea, we asked celebrities, politicians, activists, and all South Africans to read aloud the stories of survivors, in the first person, as if it was their own. We’ve amplified the reach of each story, and each victim, and turned every ally into a megaphone. The stories of the few who came forth reached a mainstream, national conversation.