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Progress Lab – Rebranding
Pedro Teles is a personal trainer and physical performance coach based in Gaia, Portugal.
Both in his physical studio or through his online programs, he offers individual guidance, personalized training programs, coaching, and nutrition counseling to all of his clients. His methods are a combination of his fitness expertise, scientific data analysis, high-performance workouts, and structured nutrition plans.
In order to take a step forward in the development of his personal brand, his fitness studio, and his online coaching platform, Pedro Teles decided to invest in the creation of a new brand identity that would distinguish him from all his competitors in the market.
Our challenge was split into two distinctive moments. Firstly, we were asked to come up with a new and improved brand name that would fit all branches of the business. Once that was established, we were then asked to create the visual identity around the name and roll out that same identity to all other branches.