CCP
CCP
André Santos
Direção Criativa
Direção de arte
Estratégia
andre.pfsantos@hotmail.com
Lisboa
Hey,
I'm André, a multidisciplinary Creative Director and Strategist based between Lisbon and Madrid, working across borders and cultures.
For past years I've helped brands cut through the noise with clear thinking and sharp execution. I plug in where strategy meets craft building distinctive territories, leading integrated campaigns, and guiding work from first spark to final form, always keeping the process tight and the output meaningful.
I'm André, a multidisciplinary Creative Director and Strategist based between Lisbon and Madrid, working across borders and cultures.
For past years I've helped brands cut through the noise with clear thinking and sharp execution. I plug in where strategy meets craft building distinctive territories, leading integrated campaigns, and guiding work from first spark to final form, always keeping the process tight and the output meaningful.
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TAKIS Launch
Takis wanted to break into the Portuguese market and quickly establish itself as a bold, culturally relevant brand for Gen Z. The brand wanted to be seen as an intense, impactful and desirabled brand.
Takis wanted to break into the Portuguese market and quickly establish itself as a bold, culturally relevant brand for Gen Z. The brand wanted to be seen as an intense, impactful and desirabled brand.
To build hype ahead of the launch, we created two weeks of mystery and anticipation under the hashtag #DeixaArder, using unbranded influencer content to spark curiosity among Gen Z. The buzz peaked with a secret live showcase hosted by Gen Z icon and brand ambassador Chico da Tina. Over 100 personalised invites were sent to influencers and key tastemakers to fuel intrigue and drive conversation. To maximise impact, event-specific content co-created with influencers was released just 30 minutes after the event began, aligning perfectly with the brand reveal.
Takis wanted to break into the Portuguese market and quickly establish itself as a bold, culturally relevant brand for Gen Z. The brand wanted to be seen as an intense, impactful and desirabled brand.
To build hype ahead of the launch, we created two weeks of mystery and anticipation under the hashtag #DeixaArder, using unbranded influencer content to spark curiosity among Gen Z. The buzz peaked with a secret live showcase hosted by Gen Z icon and brand ambassador Chico da Tina. Over 100 personalised invites were sent to influencers and key tastemakers to fuel intrigue and drive conversation. To maximise impact, event-specific content co-created with influencers was released just 30 minutes after the event began, aligning perfectly with the brand reveal.
Campo de Santa Clara
Mercado de Santa Clara 1º piso
1100-472 Lisboa
Tel. +351 913 192 292
geral@clubedacriatividade.pt
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