Expert in Event design, Experiential, AI & Immersive Experiences, shaping impactful experiences for clients including AWS, Microsoft, Accenture, Deloitte, Mercedes-Benz, Stellantis, Samsung, HSBC, and UBS.

For AWS re:Invent at Las Vegas, a 60.000 attendee event watched by millions worldwide, designed the opening CEO keynote collaborating with motion designers and senior creatives to deliver cohesive, high-impact visual storytelling.

At leading agencies such as Invisible North, Battle Royal Studios & Desafio Global designed award-winning events, activations, corporate gatherings, and virtual & hybrid experiences, as well as high-impact exhibits for global stages like Web Summit and CES.

As the Creative Art Director at Touchcast, a tech startup acquired for $500M, defined the company’s identity, visual marketing strategy, and AI product branding. Directed the creative vision for 30+ large-scale virtual experiences across industries, from auditoriums and town halls to automotive showrooms and futuristic concept spaces.

As a founding member of an experiential activation agency, drove the creative art direction and won Agency of the Year Award.