The Rising is a clean SPF brand founded by model, influencer, and advocate for conscious living: Blanca Padilla.
Pira was responsible for building the brand from the ground up. Our work covered brand strategy, identity design, packaging, website, and copywriting: everything needed to take The Rising from vision to market.
We rooted the creative in nature’s own forms. The packaging was designed in the shape of a smooth stone, fitting perfectly in the palm of your hand: a tactile expression of the brand’s ethos of slow, intentional self-care. The visual identity followed: warm, modern, and elevated, built to carry both the product and Blanca’s personal story with confidence.