Istani is a New York-based/Pakistan-inspired eco-conscious lifestyle brand, full of wonderful stories and intricate traditions. Istani celebrates the heritage of what it truly means to live between lands. The e-commerce brand creates a platform to showcase indigenous talent and history, inspired by a diversity of cultures and the curious joy of being human.
Initially, our intention was to build and develop a strategy aiming towards an enriched and sustainable client database. However, after conducting a sprint zero*, we decided to take a few steps back in our approach.

We concluded that the biggest challenges for ISTANI were getting more traffic and increasing the conversion rate on the shopify store. A prerequisite would be to roll out a rebranding and content strategy across social media platforms, Shopify and even Klaviyo emails, therefore making the brand justice.

By recreating the brand to its core and aesthetics, we would be able to bring forward ISTANI’S ongoing sense of tradition, while showing the world what it truly means to be uniquely wonderful.