As big fans of Stranger Things, it was a true pleasure to work on McDonald’s – Stranger Things and recreate the visual language of the series we love so much. Mimicking its iconic visual effects while adapting them to a fast-paced campaign was both a challenge and a lot of fun.
Following BBDO’s creative vision, under the direction of Filipe Penajóia from Trix, we’re really proud of what we achieved, especially given the very tight deadline for this campaign.
Huge thanks to everyone involved for the trust and collaboration. Projects like this remind us why we love what we do.