Briefing

Artpool is where artists and cultural organizations fund their projects through high-quality curated artworks by a network of top professionals. A vibrant NFT community where art enthusiasts can explore, support, and connect with curators, art venues, and artists. The challenge was to create a visual identity for the project and a graphic universe for its digital adventures.

Idea

We decided to build an original brand centered around a core grid. A grid that pulls and attracts something to its center, reflecting the conceptual purpose of the brand: to attract collectors and connect them with curators to acquire NFTs. Drawing inspiration from a molecular cellular structure, we see the system grow and create devices and mechanisms to maintain content – elements can be drawn or placed within cells, and the cellular structure can expand indefinitely. We introduced flexibility into the visual system to support more functions and types of content. We created attractiveness by introducing colors and other elements that allow for a more intuitive and emotional approach to connecting with the brand. We sought originality by introducing the possibility of type variations and communication features, such as icons, symbols, and decorative elements. We translated responsiveness, as it is in the digital environment that the brand must thrive. In the end, there is visual clarity but also a fun way to engage and relate to the audience and the context of digital art.