How to choose a positioning for an almost unknown brand in a market
positioned with high consumption and tradition?
Attracting attention with its looks.

This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated through patterns, colors and photographic composition, adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects related to coffee consumption.
Belissimo. It's seeing the world with another flavor!