I'm a highly accomplished, award-winning creative professional with a strong focus on digital disciplines with innovation at heart.
I have a proven track record of successfully developing and executing creative and ground-breaking content, and I have consistently showed my expertise in applying advertising and marketing strategies.
I have held leadership roles at top agencies such as McCann, BBDO, and Havas WW, where I have been responsible for elevating the creative output.
Etisalat Wider Web. The first autistic friendly web extension.
A web extension is a small software module that adds features and functions to a browser. Etisalat, the biggest telco in the UAE, introduced the first-of-its-kind autistic-friendly web extension: it allows for a global redesign of the web experience by reshaping and simplifying how information is presented on websites. It’s a research-driven project of collaborative inclusive design created with psychologists and experts, and tested in the autistic population in the UAE.