
The One Club for Creativity já revelou a Shortlist de 2023, dos trabalhos de 69 países, na edição que marca os 50 anos do The One Show. Portugal conta 23 shortlists, de trabalhos realizados pelas agências e produtoras: Coming Soon, Dentsu Creative, FCB Lisboa, Havas Portugal + Estúdio Casa da Árvore de São Paulo + Akt Creative Studio + Garage Films e a Leo Burnett + Zenith Optimedia + Blanche Filmes.
Um total de 4.975 inscrições de 69 países e regiões foram selecionadas este ano. Os cinco principais países são os EUA com 1.781, o Canadá com 452, o Reino Unido com 334, a Alemanha com 284 e a França com 265.
A Shortlist selecionada pelo júri deste ano já passou para a segunda ronda de avaliação, que está a decorrer nesta altura.
O FCB New York lidera com um total de 86 inscrições em shortlist. Nos seus trabalhos incluem-se 31 shortlists para a série "A Song For Every CMO" para a Spotify Advertising, 29 para "McEnroe vs McEnroe" em nome da ABInBev Michelob ULTRA e 15 para ABInBev Budweiser "The Billboard Is Yours To Take".
Com 64 inscrições pré-selecionadas está a Ogilvy UK London, incluindo 26 para Dove "Toxic Influence", 24 para Relate "The Hornicultural Society" e 11 para "Have a Word” de Londres.
Conhece os trabalhos portugueses que integram a Shorlist e as respetivas categorias:
Coming Soon Lisboa / Lisboa
Raise the Finger Wonther
Film & Video - Online-only Films & Video - 30 Seconds and Under - Single
Dentsu Creative Portugal / Lisboa
The Unimaginable Return - Jardim Sonoro
Design - Posters - Series
Dentsu Creative Portugal / Lisboa
The Unimaginable Return - Jardim Sonoro
Design - Craft - Illustration
Dentsu Creative Portugal / Lisboa
The Unimaginable Return - Jardim Sonoro
Out of Home - Craft - Illustration
FCB Lisboa / Lisboa + Penguin Random House Portugal
Portuguese (Re)Constitution - Penguin Random House Portugal
Cultural DriverPopular Culture Impact
FCB Lisboa / Lisboa + Penguin Random House Portugal
Portuguese (Re)Constitution - Penguin Random House Portugal
Creative Effectiveness - Creative Effectiveness - Non-Profit / Charity
FCB Lisboa / Lisboa + Penguin Random House Portugal
Portuguese (Re)Constitution - Penguin Random House Portugal
Design Editorial - Books
FCB Lisboa / Lisboa + Penguin Random House Portugal
Portuguese (Re)Constitution - Penguin Random House Portugal
DesignCraft - Illustration
FCB Lisboa / Lisboa + Penguin Random House Portugal
Portuguese (Re)Constitution - Penguin Random House Portugal
Public Relations Reputation Management
FCB Lisboa / Lisboa + Penguin Random House Portugal
Portuguese (Re)Constitution - Penguin Random House Portugal
Print & PromotionalBooklets / Books / Brochures
FCB Lisboa / Lisboa + Penguin Random House Portugal
Portuguese (Re)Constitution - Penguin Random House Portugal
Sustainable Development Pencil
Sustainable Development Goals
Havas Portugal / Lisboa + Estúdio Casa da Árvore / São Paulo + Akt Creative Studio / Lisboa + Garage Films / Lisboa
Change The News - Raparigas da Bola
Interactive, Online & Mobile - Physical Product & Mobile Integration
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Branded Entertainment - Low Budget
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Cultural Driver - Popular Culture Impact
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Creative Effectiveness - Single Region or Market - Non-Profit / Charity
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Direct Marketing - Non-traditional & Guerrilla Marketing
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Direct Marketing - Integrated Campaign
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Experiential & Immersive - Events - In-Person
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Health & Wellness - Direct Marketing
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Health & Wellness - Public Relations
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Public Relations - Events & Experiential
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Public Relations - Current Event Response
Leo Burnett Lisboa / Lisboa + Zenith Optimedia / Lisboa + Blanche Filmes / Lisboa + AMP Association for Elderly / Lisboa
Golden Dates - AMP Association for the Elderly
Social Media - Influencer Marketing - Multi-Channel
Parabéns a todos!
A lista completa do One Show 2023 está disponível aqui.
Os bilhetes para a cerimónia especial do 50º aniversário do One Show deste ano, que acontecerá em Nova York no dia 19 de maio, no Hammerstein Ballroom, durante a Creative Week 2023, já estão à venda.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
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