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Tipo de Evento
Local
Participantes
Nome e Signo
Maxim Weinstein is Head of Design at Serviceplan Berlin, operating at the cutting edge of visual storytelling, design, and technology.
He began his career 13 years ago as an Art Director in advertising. Over time, he shifted towards design-led thinking, blending a holistic and systematic design approach with emotional narratives. By enhancing this with innovative tools, he defines what a modern approach to identities and visual worlds for clients looks like.
In his free time, Maxim writes and illustrates children’s books, creates family-friendly board games, and carves wooden toys.
Nome e Signo
Tudor Cucu is a multidisciplinary creative with over ten years in brand and communication and a Master's degree in architecture. Curiosity and craft have expanded my role at Serviceplan Group, with design still at the heart of everything I do and a growing focus on new business as an ECD Design in Serviceplan ZERO.
Tudor blends a trained art director’s eye with an architect’s structural thinking to create clear, consistent, and memorable brand frameworks and communication. He is driven by the ability to see what others overlook and transform it into distinctive visual expression that helps brands discover what makes them memorable.
His creative output has been recognized at major international festivals, reflecting consistency, craft, and impact across the European advertising landscape, including Cannes Lions, Dubai Lynx, Clio, ADC, Eurobest, The One Show, New York Festival, Lia and Red Dot for insightful design-driven campaigns, emotional storytelling, and innovative media that deliver real-world impact.
Nome e Signo
Giulia Ferrarezi is a Brazilian born and raised in São Paulo. Growing up in Brazil, she developed a deep appreciation for food, arts, music, and communication, which became her greatest passion. That led her to become a designer and Art Director with more than nine years of experience, ranked as the Top 2 Art Director in the world by Cannes Creativity Report (2024). Previously in agencies such as AlmapBBBDO, Grey, and BETC São Paulo, in 2021, Giulia moved to Spain to start her international career as an Art Director at David Madrid. Three years later, she became an Associate Creative Director, handling the agency's international accounts. In 2024, her work contributed to the agency being ranked as the 4th best worldwide by the Cannes Creativity Report. Some of her work has been recognized by prestigious international festivals like Cannes Lions, D&AD, Clio, Andy, One Show, LIA, Effies, and others. In 2024, she was selected as one of the top global creatives to be a mentee in the London International Awards Creative Program. Giulia is a passionate creative, currently working at BBH London as a Creative Director, who loves integrating creativity with strategy and business, driven by a strong pursuit of building creative projects and brands with a nurtured team.
Nome e Signo
Miguel Sousa is a Design Director and Art Director based in London, with over 12 years of experience creating bold and modern visual work. He has worked with leading agencies including BBH London, Mother London, Ogilvy New York, Saatchi & Saatchi, and Lola MullenLowe (Spain), leading design and art direction for major brands such as Tesco, Burger King, Häagen-Dazs, KFC, IKEA, Doritos, and Stella Artois.
Miguel blends design and creativity to craft impactful, visually striking campaigns, guided by his motto: “Simple ideas beautifully executed.” His work has been recognized for its distinctive and thoughtful execution, including projects like the Greenpeace RangTang, awarded a Yellow Pencil at D&AD.
Currently, he works as a Design Director at BBH London, overseeing multiple projects and helping elevate brand experiences through strategic and creative design.
Nome e Signo
Cesária Martins is a multidisciplinary graphic designer. Founder and creative director of Graficalismo Studio specializing in visual identity, editorial, environmental design digital brand experiences, original creative content and unique crafted design pieces. Created with Sebastião Teixeira, the Lisbon-based studio's motto is “Our matter is creativity, no matter the medium”. Co-founder & creative director of clothing brand Maison Pixel.
Her work has won numerous awards from most major design competitions including Cannes Festival, Graphis, European Exellence Awards, ADCE Awards e The One Club for Creativity. Graficalismo Design Studio was named digital agency and Agency of the year 2024 at Portugal Creativity Club.
Nome e Signo
Hello! I’m João Sebastião Teixeira—João to some, Sebastião to many others. I’ve attended the following courses: Civil Engineering, Product Design, and Jazz Piano. None were completed.
I started my working life as an IT teacher for kids and the elderly, then moved on to freelance graphic design, and later joined Ivity Brand Corp. After that chapter, I founded the clothing brand Maison Pixel, inspired by pixels and computer graphics, and later co-founded the design studio Graficalismo. That’s about it.
I like computers, computer games, things moving on computers—even music made on computers! I’m also really into the internet—websites, online culture, pop culture on the internet, everything on the internet! All of this together apparently translates into a passion for digital. Maybe that’s why I’m here.
All the best.
Nome e Signo
Fernando Silva is a copywriter and Creative Supervisor at Uzina, having previously worked at FunnyHow, Pepper, Fuel, and Wunderman Thompson. With over 12 years of experience, his work for brands such as IKEA, Samsung, Vodafone, Jameson, and MAAT has been recognized at festivals including Cannes Lions, D&AD, The One Show, CCP, El Ojo, ADC*E, and the Effie Awards, among others.
He represented Portugal in the international Cannes Young Lions competition and was the winner of the ADC*E Greatness Challenge in Barcelona. He has also served as a juror at both national and international festivals, including the Clube da Criatividade de Portugal, Art Directors Club of Europe, Art Directors Club of Lithuania, and Art Directors Club of Romania. In addition to his agency work, he is Academic Director and Professor of Digital Creativity at Brother Lisboa, where he has delivered over 350 hours of training in copywriting, content, and creativity.
Nome e Signo
Art Director with over a decade of experience, he has had the opportunity to create campaigns for brands such as Samsung, IKEA, Vodafone, Heineken, MAAT and Fox Network.
He began his career at Publicis Groupe, working at ARCWW and LeoBurnett, and later at Wunderman Thompson. His professional journey then led him to Uzina, where he recently took on the role of Creative Supervisor. At the agency since 2021, he has produced work that has contributed to Uzina’s recognition in both the national and international markets. In 2025 created the project “IKEA Hidden Tags”, which won five Lions at the Cannes Lions International Festival of Creativity, a Grand Prix at El Ojo, among other awards at festivals such as D&AD, CCP, Effie Awards, One Show and ADC*E. Throughout his career, he has represented Portugal internationally at ADCE Creative Express, ADCE Greatness Challenge, One Club Portfolio Night | NYC and the Cannes Lions Festival, after winning Young Lions Portugal in 2019.
Nome e Signo
Miguel was born in the city of Porto in 1982. He spent the first half of his copywriting career in Portugal and the second half between London, Paris and New York. He worked for agencies such as McCann, BBDO, Fullsix, Buzzman Paris, Johannes Leonardo NY and Grey NY and along the way he made campaigns that were awarded in the most renowned advertising festivals in the world (Cannes Lions, Eurobest, One Show, ADCE, CCP and many others). 6 years ago he opened his own agency with João, Stream and Tough Guy, and he's having a lot of fun.
Nome e Signo
He has a degree in social communication, a master's degree in communication, culture and information technologies and an MBA. He started his career at BBDO, in 2003, as a Strategic Planner. He joined Fuel in 2008 as Head of Strategy, becoming Development Director in 2013, after completing the Lisbon MBA International.
In 2014, he was distinguished as the best new business manager of the Havas Creative network globally and, in 2018, he was named CEO of Fuel. At the end of 2019, he launches the independent agency Stream and Tough Guy, in partnership with partner and creative partner Miguel Durão. He was elected best director of strategy in 2020, 2021 and 2022, according to the Clube da Criatividade de Portugal ranking.
He was also awarded at Cannes, D&AD, The One Show, ADCE, New York Festivals, LIA, El Ojo, FIAP, Eurobest, Epica, M&P and Clube da Criatividade de Portugal.
Nome e Signo
Realizador na 78
Nome e Signo
Realizador e Produtor na 78
Nome e Signo
Judite Mota was born in Santarém but never felt like she belonged to Ribatejo. She studied dance at the Conservatory but never became a dancer. She holds a degree in Communication Sciences but never worked as a journalist.
A coincidence—and complete ignorance about commercial communication—led her to an internship at DDB, where she became a copywriter. It seems, for good. She has worked in the creative departments of Ogilvy, Y&R, Bates/redCell, and back at Y&R, where in addition to serving as Executive Creative Director, she also took on General Management responsibilities.
She has won awards at almost every national and international festival and has also served as a juror at many of them, including Cannes Lions, One Show, New York Festivals, Cresta, and Clio. She was President of the Clube de Criatividade de Portugal for four years.
Following the merger of VMLY&R and Wunderman Thompson, she became Chief Creative Officer of VML Portugal, where she oversaw a diverse and multifaceted team. In 2025, she took a sabbatical year and traveled extensively through Japan. At the beginning of 2026, she accepted an invitation to join Publicis Group, where she is now CCO. She continues to serve on the board of the Clube de Criatividade de Portugal.
She believes that creativity is the force that moves the world—brands and beyond.
Dia 21 de maio, realiza-se o ciclo de Conferências do 28º Festival. A Direção convida a comunidade para um dia dedicado à inspiração e reflexão, com várias conferências com convidados especiais.
CONFERÊNCIAS:
10h _ Maxim Weinstein & Tudor Cucu (Serviceplan) - "Craft in the Age of Shortcuts"
Somos o Tudor e o Maxim, dois criativos que põem o design no centro de tudo o que fazemos. Com a nossa experiência partilhada no Serviceplan Group, vamos explorar a cultura criativa e como o design continua a ser uma das disciplinas e forças centrais — uma que não pode depender de atalhos, mesmo quando recorremos a melhores ferramentas.
Sendo a colaboração uma parte essencial do processo, esta sessão vai aprofundar novos fluxos de trabalho criativos e formas de trabalhar. Será guiada por um princípio central: criatividade humana primeiro, tecnologia depois. Vamos também abordar o que distingue hoje os grandes criativos — experiência, capacidade de decisão, gosto e uma curiosidade constante para manter as competências sempre à frente.
11h _ Miguel Sousa & Giulia Ferrarezi (BBH London) "Ainda não é isto."
O Design Director da BBH London, Miguel Sousa, e a Creative Director Giulia Ferrarezi passaram as suas carreiras a prová-lo. Nesta sessão, levam-nos aos bastidores do seu processo criativo, da ideia em bruto à execução irrepreensível, mostrando o que é preciso para criar trabalho verdadeiramente icónico. Através do trabalho desenvolvido para Burger King, Tesco, entre outros, vão mostrar que o melhor trabalho não acontece apesar da tensão criativa, mas por causa dela: o vai-e-vem entre ideia e design, e a recusa em parar até que ambos sejam inseparáveis.
12h _ Duplas em todas as frentes:
Cesária Martins & Sebastião Teixeira (Graficalismo)
Fernando Silva & Pedro Barroso (Uzina)
Miguel Durão & João Ribeiro (Stream and Tough Guy)
Nuno Alberto & João Marques (78)
Moderação de Judite Mota - Direção CCP
Duas cabeças pensam melhor que uma? Há cerca de 60 anos que as duplas são um formato tradicional nas agências criativas. Mas não só. Neste painel vamos saber que tipo de trabalho beneficia do talento da dupla. E também queremos saber porque funciona. Será colaboração? Choque de identidades? Complementaridade? Telepatia? Masoquismo?
Venham conhecer todos os segredos destes criativos aos pares.
_________________
On May 21, the 28th Festival’s Conference Series kicks off. The Club invites the creative community to come together for a full day of inspiration, insight, and thought-provoking talks led by special guest speakers.
TALKS:
10h _ Maxim Weinstein & Tudor Cucu (Serviceplan) - "Craft in the Age of Shortcuts"
We are Tudor and Maxim, two creatives who place design at the heart of everything we do. With our shared experience within the Serviceplan Group, we will explore creative culture and how design remains one of the core disciplines and strengths—one that cannot rely on shortcuts, even as we make use of better tools.
As collaboration is a crucial part of the process, the session will expand on new creative workflows and ways of working. It will be guided by a central principle: human creativity first, technology second. We will also touch on what sets great creatives apart today—experience, decision-making, taste, and a relentless curiosity to keep one’s skillset ahead of the curve.
11h _ Miguel Sousa & Giulia Ferrarezi (BBH London) "This isn’t it. Yet."
BBH London Design Director Miguel Sousa and Creative Director Giulia Ferrarezi have spent their careers proving it. In this session, they go behind the scenes of their creative process, from rough idea to bulletproof execution, showing what it takes to make work that's truly iconic. Spanning brands like Burger King and Tesco, they'll share how the best work doesn't happen despite creative tension, but because of it: the push and pull between idea and design, and the refusal to stop until both are inseparable.
12h _ Creative duos on all fronts:
Cesária Martins & Sebastião Teixeira (Graficalismo)
Fernando Silva & Pedro Barroso (Uzina)
Miguel Durão & João Ribeiro (Stream and Tough Guy)
Nuno Alberto & João Marques (78)
Moderated by Judite Mota - CCP Board
Do two heads think better than one? For nearly 60 years, creative duos have been a traditional format within creative agencies — and beyond. In this panel, we’ll explore the kinds of work that benefit most from the talent and dynamics of a duo.
We also want to understand why it works. Is it collaboration? A clash of identities? Complementarity? Telepathy? Masochism?
Join us to uncover the secrets behind these creative partnerships.
Horário | Schedule: 10h - 13h30 (abertura de portas 9h)
Local | Venue: Fábrica de Pão, Beato Innovation District, Lisboa (entrada pela Av. Infante Dom Henrique 141, 1960-406 Lisboa)
Capacidade | Capacity: 300 pax
Bilhete manhã ou tarde | Morning or afternoon ticket: 45€ / Sócios CCP 15€
Bilhete diário | Daily ticket: 60€ / Sócios CCP (CCP member) 20€
Bilhete diário Estudantes | Student day ticket: 10€
Bilhetes limitados à capacidade da sala | Tickets limited to room capacity.
Sócios Empresa têm direito a 5 entradas com desconto.
O evento conta com o sponsor Betclic | The event is sponsored by Betclic
Evento acessível para mobilidade reduzida
Event accessible for reduced mobility
