Data
Tipo de Evento
Local
Participantes
Nome e Signo
Rob Estreitinho has spent the last 15 years helping companies with communication strategy and content, first in Lisbon and then in London. He has worked at agencies such as VCCP and Droga5, and with clients including Amazon, Cannes Lions, J.P. Morgan, Google, and Samsung. Since 2024, he has been running his own strategy studio, Salmon Labs, as well as a collective of strategists, Salmon Crew.
Nome e Signo
Marc Català is founding partner and creative director at Mucho, a brand design agency. He started Mucho with fellow AGI member Pablo Juncadella in 2003. The agency incorporates it's original independent studio mentality to a strategic approach to branding. This has led Mucho to the forefront of brand design in the international scene. Project highlights include defining multinational brands such Aeromexico, lifestyle brands such as Pacha and institutions such as Toulouse School of Economics.
Marc Català is also teacher and keynote speaker offering conferences worldwide. He is codirector of More, the brand design executive program at Eina, school of art and desig in Barcelona, aimed at expanding the boundaries of graphic design into visual language and strategic philosophical thought. He has also developed research projects such as the Visual Thinking Research Project. Català is a member of AGI, Alliance Graphic Internationalle.
Nome e Signo
Pablo began his career in Barcelona after graduating from EINA School of Art and Design, and worked at the studio Grafica. In 1999, he moved to London to join Pentagram.
In 2002, he co-founded Mucho with Marc Català, starting with the redesign of The Observer newspaper and its magazines between Barcelona and London.
He is a multidisciplinary designer working across branding, packaging, editorial, and digital design for clients ranging from startups to large corporations and cultural institutions.
He is currently Executive Creative Director and Head of Global Management at Mucho, and also manages the Barcelona office. His work has received international recognition, including D&AD awards.
Pablo is a member of AGI and has been President of the Spanish chapter since 2023. He also teaches, mentors, and regularly speaks at international design events.
Nome e Signo
Marina Willer is the first female partner at Pentagram London. A graphic designer and film-maker with an MA from the Royal College of Art. Marina led the design of major identities schemes for Nubank, Tate, Rolls-Royce Motor Cars, Maggie's Cancer Care, Blood Cancer UK, Ashtma + Lung UK, Macmillan Cancer Care, Natural History Museum London, amongst many others.
Marina with her team designed the Design Museum’s most successful exhibition ‘Stanley Kubrick’ creating the space design, graphics and moving image. Previously she lead the design of the Exhibition ‘Ferrari: under the skin’ at the same venue.
Willer’s first feature film, Red Trees, premiered at the 2017 Cannes Film Festival and was released worldwide by Netflix.
Willer has received a variety of industry honours and is consistently recognised as a leading figure in UK design, including: Creative Review’s Creative Leaders 2017, Design Week’s People Who Made an Impact on Design 2017, The Dots’ Female Creative Leaders 2017, and Design Week’s Hall of Fame in 2018. Marina has been awarded the title Royal Designer for Industry for her outstanding contribution to design in the UK. Marina is Brazilian and has lived in London for 22 years.
Nome e Signo
Stuart Watson is a graphic designer and co-founder of Nomad. He started his career as the first junior designer ever hired by Wolff Olins. Whilst there he co-created the brand for ‘Oi’ – Brazil’s fastest ever start-up to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards. In 2003 he left to join venturethree where he became a Partner aged 27 and went on to create brands for Sky, The Times, Little Chef, and King; who's IPO valued them at US$7.08 billion. In 2015, Stuart joined Design Studio as ECD, winning the pitch to rebrand Premier League. A year later, fed up with being an employee, Stuart quit, finding himself unemployed and unemployable. He started Nomad with Terry Stephens in 2016 with a maxed-out Amex card as funding. Their first project was the rebrand of Sky Sports, followed by The FA Women’s Super League, a refresh of the Premier League, and the 2018 Cannes Lions event branding.
Nomad now has a roster of Mass Fantastic clients including Premier League, Disney, Nike, Sky, WTA, Natural History Museum and The Economist. Nomad is also the proud sponsor of Hackney Laces, a community supported and run football club for girls who want to play football and learn new skills, on and off the pitch.
Nome e Signo
After starting as an account trainee in Euro RSCG Lisboa, João soon moved to FUEL, a local Havas Group agency, where just one year and a half later he was given the opportunity to change to the creative side. In his first 3 years as a copywriter, he won a Portuguese Young Creatives Award three-times in a row. Since then, he has worked in agencies such as BBDO, Havas, independent studio O Escritório and VMLY&R, until he returned to FUEL, this time as a Creative Director for the retail brands Continente and Worten. After 2 years, he was promoted to FUEL’s Co-CEO and CCO. João has also worked for brands such as Lidl, BMW, Samsung, Pizza Hut, Emirates, Benfica, Pestana and Super Bock; won local and international awards; and, in 2023, was considered one of the top 5 Portuguese creatives to work with. Recently, he was part of the Portuguese Creatives’ Club 2021 Advertising jury, Eurobest 2022 Print & Publishing and Radio & Audio jury, and The One Show 2023 Radio & Audio jury. Also, for 5 years, he worked as a screenwriter for the Portuguese National TV Show “5 Para a Meia-Noite”.
Nome e Signo
Brand and Communications Director at NOS
Nome e Signo
Sara Soares. Creative Director & Copywriter. Queer & Vegan. London & Lisbon. Gin & tonic. Sara began her professional journey in Lisbon, where she worked at JWT and McCann Erickson, among others. She moved to London (trainers, notebooks and all) in 2013; where she worked at agencies such as Leo Burnett London, RAPP, VCCP, and Wunderman Thompson UK. In 2023, Sara decided to plot twist her life. She still lives in London but works for Lisbon, unlike every single digital nomad out there. She accepted the invitation to lead the International Hub and the global UNICEF account at Wunderman Thompson Lisbon, with her creative partner; where she also oversees the Santander Portugal and Wells accounts, among others. Sara is 63% water, 6% tattoo ink, and 3% fountain pen ink.
Nome e Signo
Head of Brand & Marketing at Wells
Nome e Signo
Nuno Jerónimo holds a degree in Communication Sciences from Universidade Nova de Lisboa and had a brief stint in journalism before discovering advertising and becoming a copywriter at Ogilvy & Mather in 1996. After working at Publicis, he moved to BBDO in 2000, where he was Creative Director until 2008. He also served as Executive Creative Director at Ativism before founding the agency O Escritório in 2011 with Tiago Canas Mendes.
Since then, the agency has established itself nationally and internationally, producing highly recognised work for clients such as Lidl, Super Bock, SL Benfica, NOS, Sumol, Galp, Adidas, Emirates, Coca-Cola, Licor Beirão, Moche, Microsoft, and Canal 180, among others.
He has won over two hundred national and international creativity awards, including four Cannes Lions.
According to the AgencyScope 2021/22 study, he is the most admired professional in the Portuguese advertising market, with O Escritório considered the most creative agency in Portugal since 2019, Best Agency to Work in 2021, and Agency of the Year in the last three editions of the Eficácia Awards.
Nome e Signo
Marketing Director - Beer PT at Super Bock Group
Multifaceted, entrepreneurial manager with track record in the FMCG industry.
MBA with extensive experience in marketing strategy, business development, project management and commercial leadership.
Nome e Signo
Susana Albuquerque is the Executive Creative Director of Uzina, the Lisbon-based independent agency named Agency of the Year in Portugal in 2025. Under her leadership, Uzina has gained international recognition, ranking 4th (One Club) and 9th (Cannes) among the world’s top independent agencies.
A 30-year industry veteran, Susana was ranked the #1 creative professional in Portugal in the 2026 Scopen Agency Scope survey. Her career includes being named Portugal’s #1 Executive Creative Director in both 2021 and 2022, as well as serving on the international boards of The One Club for Creativity and the Art Directors Club of Europe.
Currently serving as President of the Portuguese Creativity Club, she combines her advocacy for local talent with leading creative work for brands such as IKEA, Aldi, and Nespresso, always focused on creating work that resonates with people.
Dia 21 de maio, realiza-se o ciclo de Conferências do 28º Festival. A Direção convida a comunidade para um dia dedicado à inspiração e reflexão, com várias conferências com convidados especiais.
CONFERÊNCIAS
15h _ Rob Estreitinho (Salmon Labs) - "Tetris Teams: Como o "desenrasca" vai safar-nos na próxima década"
Só apreciamos o que temos quando saímos do ambiente em que crescemos. Foi esta a experiência do Rob, em que quando se mudou para Londres viu um mercado que era altamente especializado, mas também com muita pouca capacidade de desenrascar quando era preciso. Hoje em dia, com recessões, AI, budgets e timelines mais curtos, e ainda assim a expetativa de apresentar resultados, a capacidade de desenrascar em projetos criativos torna-se indispensável para todos os tipos de mercados, não só os mais pequenos. O Rob chama a isto Tetris Teams: grupos de pessoas com a capacidade de combinar skills que nem sempre vão juntas, ainda que pelo meio tenha de se fazer algumas coisas fora do protocolo de "como sempre foi feito".
16h _ Marc Català & Pablo Juncadella (Mucho) - "To duo or not to duo"
A apresentação vai refletir sobre um aspeto central da identidade e da prática da Mucho. Embora o estúdio tenha começado como uma dupla, evoluiu ao longo dos últimos 15 anos para um coletivo de 45 pessoas e 10 partners e sócios. Hoje, a Mucho funciona como uma prática colaborativa para além da ideia de dupla. Marc Català e Pablo Juncadella vão explorar a transição de dupla para coletivo — e como essa mudança moldou o crescimento do estúdio como empresa, como designers e como pessoas. Vão partilhar uma reflexão honesta sobre colaboração, escala e a natureza em constante evolução da prática criativa.
17h _ Marina Willer (Pentagram) & Stuart Watson (Nomad Studio) "Double Trouble"
Marina & Stuart são o duo criativo por excelência, conhecidos por muitos como “os Beckhams do Branding”. A sua história começou no Rio de Janeiro e continua até hoje, enquanto colaboram, criam e encontram inspiração constante nos seus filhos gémeos. Marina é partner na Pentagram London e Stuart é fundador da Nomad Studio. Conheceram-se na Wolff Olins, onde se ligaram através de uma visão partilhada para a criatividade. Puseram essa visão em prática ao criar a ‘Oi’ – a startup mais rápida do Brasil a atingir um milhão de clientes, conquistando um Recorde do Guinness e um Grand Prix nos DBA Awards.
Marina & Stuart continuam a colaborar em vários projetos, incluindo para a Rolls-Royce e o Natural History Museum.
Construíram também uma vida em conjunto, com os seus gémeos Alfie & Dylan, onde a criatividade assume um papel central em casa e na vida. Em paralelo, criaram algumas das marcas mais icónicas do mundo, incluindo Tate, Premier League, Natural History Museum, The Economist, EDP, Rolls-Royce, Nubank, Oi Brasil, entre muitas outras.
18h _ Duplas de agência & cliente:
Fuel & NOS - João Madeira & António Fuzeta da Ponte
VML & Wells - Sara Soares & Marta Castro
o escritório & Super Bock - Nuno Jerónimo & Bruno Albuquerque
Sentam-se em escritórios diferentes, em cadeiras com horizontes opostos. Uns com vista para quadros de excel e métricas. Os outros virados para uma pergunta: o que é esta marca? Que história vamos contar para chegar às pessoas?
Portugal tem bons exemplos de sucesso, consistência e resultados na construção de marca através da criatividade. E por detrás de cada um deles há sempre uma boa dupla de agência e cliente.
Como se consegue isso?
___________
On May 21, the 28th Festival’s Conference Series kicks off. The Club invites the creative community to come together for a full day of inspiration, insight, and thought-provoking talks led by special guest speakers.
TALKS
15h _ Rob Estreitinho (Salmon Labs) - “Tetris Teams: How ‘improvisation (in PT - desenrasca’ will save us in the next decade”
We only truly appreciate what we have when we step outside the environment we grew up in. This was Rob’s experience: when he moved to London, he encountered a market that was highly specialized, but also had very little ability to improvise when needed.
Nowadays, with recessions, AI, tighter budgets and timelines—and still the expectation to deliver results—the ability to improvise in creative projects becomes indispensable across all kinds of markets, not just smaller ones.
Rob calls this “Tetris Teams”: groups of people with the ability to combine skills that don’t usually go together, even if it means occasionally doing things outside the usual “how it’s always been done” playbook.
16h _ Marc Català & Pablo Juncadella (Mucho) - "To duo or not to duo"
The talk will reflect on a key aspect of Mucho’s identity and practice. While the studio began as a duo, it has evolved over the past 15 years into a collective of 45 people and 10 partners and associates. Today, Mucho operates as a collaborative practice. Marc Català and Pablo Juncadella will explore the transition from duo to collective — and how that shift has shaped the studio’s growth as a company, as designers, and as individuals. They will give an honest reflection on collaboration, scale, and the evolving nature of creative practice.
17h _ Marina Willer (Pentagram) & Stuart Watson (Nomad Studio) - "Double Trouble"
Marina & Stuart are the ultimate creative duo, dubbed by many as "The Beckhams of Branding".Their love affair began in Rio de Janeiro and continues today as they collaborate, create and constantly draw inspiration from their identical twin boys. Marina is a partner at Pentagram London, and Stuart is the Founder of Nomad Studio.They met at Wolff Olins where they connected through a shared vision for creativity. They put this vision into practice by creating ‘Oi’ – Brazil’s fastest startup ever to reach one million customers, winning a Guinness World Record and Grand-Prix at The DBA Awards.
Marina & Stuart continue to collaborate on many projects, including Rolls Royce and the Natural History Museum.
They have also built a life together, with their twin boys Alfie & Dylan, where creativity plays a central role at home and in life. Along side this, together they have created some of the world’s most iconic brands including Tate, Premier League, Natural History Museum, The Economist,
EDP, Rolls-Royce, Nubank, Oi Brazil and many others.
18h _ Agency & client duos:
Fuel & NOS - João Madeira & António Fuzeta da Ponte
VML & Wells - Sara Soares & Marta Castro
o escritório & Super Bock - Nuno Jerónimo & Bruno Albuquerque
They sit in different offices, on chairs facing opposite horizons. Some look out onto spreadsheets and metrics. Others are focused on a question: what is this brand? What story are we going to tell to reach people?
Portugal has strong examples of success, consistency, and results in building brands through creativity. And behind each of them, there’s always a strong agency–client partnership.
How is that achieved?
Horário | Schedule: 15h - 19h30 (abertura de portas 9h)
Local | Venue: Fábrica de Pão, Beato Innovation District, Lisboa (entrada pela Av. Infante Dom Henrique 141, 1960-406 Lisboa)
Capacidade | Capacity: 300 pax
Bilhete manhã ou tarde | Morning or afternoon ticket: 45€ / Sócios CCP 15€
Bilhete diário | Daily ticket: 60€ / Sócios CCP (CCP member) 20€
Bilhete diário Estudantes | Student day ticket: 10€
Bilhetes limitados à capacidade da sala | Tickets limited to room capacity.
Sócios Empresa têm direito a 5 entradas com desconto.
O evento conta com o sponsor Betclic | The event is sponsored by Betclic
Evento acessível para mobilidade reduzida / Event accessible for reduced mobility
