Campaign Factory Capability Development Lead
Merkle EMEA | Aug 2021 – Present

Lead campaign implementation and capability development using Salesforce Marketing Cloud and Adobe Campaign (ACC V7) across multiple EMEA markets.
Oversee campaign design, testing, QA, and delivery while maintaining brand and data compliance.
Develop new internal workflows and training approaches, improving team efficiency by 30%.
Translate client briefs into automated communication journeys aligned with business goals.
Collaborate closely with creative, brand, and tech teams to deliver integrated multi‑channel campaigns.
Marketing Manager
Faustino Gran Relais & Châteaux | Jun 2021 – Sep 2021

Designed and executed international brand awareness campaigns following Relais & Châteaux global standards.
Managed cross‑market strategies including paid media and influencer partnerships.
Developed and monitored KPIs for campaign performance across social and owned media.
Marketing Manager
Morvedra Nou 4★ Hotel | Jul 2020 – Feb 2021

Created a full rebranding and marketing strategy that repositioned the hotel within regional and European markets.
Executed multi‑channel campaigns, partnerships, and events to build awareness and direct bookings.
Strengthened external stakeholder relationships including tourism boards and agencies.
B2B Marketing Associate
Essilor Spain | Mar 2018 – Sep 2018

Supported loyalty and incentive marketing programs across Spain.
Designed trade marketing campaigns and POS materials.
Conducted industry benchmarking to identify communication and engagement opportunities.
Digital Account Associate
CARAT Spain | Jul 2017 – Feb 2018

Created and managed media plans for Iberia and La Once accounts.
Coordinated campaign execution across display, social, and search.
Optimized digital performance through data analysis and client reporting.