“Stories with Popota” delivered outstanding results, demonstrating the power of personalized storytelling during the Christmas season. Story creation & engagement: • +32k unique stories were created; • +13k audio stories were generated with AI; • A perfect balance in story creation across age groups: o +10k stories for younger children; o +11k for older kids; o +10k stories for toddlers; • 75% completion rate for stories, showing how engaging and enjoyable the experience was; • Nearly 4 minutes on average spent creating each adventure, indicating strong family involvement. Top themes & popular worlds: • Courage was the most popular theme, appearing in 26% of stories; • The Space & Distant Planets world was the most favored, with +13k stories set in this magical universe; • Top life lessons included: o Family importance (+10k stories), o Self-belief (+9k stories), o Friendship values (+4k stories). Social sharing & engagement: • +15k stories were shared, extending the holiday magic. • +157k page views and +33k active users creating stories, reflecting high engagement; • Families spent an average of 4 minutes creating their stories, showcasing how involved parents were in the experience. The campaign's success proved that Popota’s magic can create lasting family memories during the Christmas season. By offering personalized, AI-powered storytelling, Continente brought families closer together, ensuring that Popota’s presence made this Christmas even more magical and memorable.