Turismo PORTUGAL Uunwritten Recipe GASTRONOMY DESAFIO Comunicar a diversidade de oferta gastronómica em Portugal, potenciando os nossos activos. ESTRATÉGIA As nossas melhores experiências gastronómicas não dependem apenas da comida. A vista, o ambiente e o serviço são ingredientes tão ou até mais importantes. INSIGHT As melhores receitas são aquelas que não são escritas. INSIGHT Onde os nossos activos são os melhores ingredientes A frescura do oceano a bater no Chá da Boa Nova. A simpatia genuína na Casa de Padornelos. O por-do-sol incrível no Caniço. CONCEITO PORTUGAL’S Uunwritten Recipe Um filme com toda a linguagem de receita, mas onde os ingredientes principais são a nossa Autenticidade, Criatividade, Generosidade ou Sustentabilidade. FILME GERAL Vamos vendo planos magníficos de paisagem intercalados com comida incrível, ouvindo a voz de um chef experiente que nos começa a contar a receita que descobriu.. Sometimes the best recipes are left unwritten, passing from mouth to mouth through generations. So, listen carefully. First, pick a handful of freshness. Make sure you get it from an ocean of diversity and richness. The kind you only find near astonishing coastlines and cool waters. Let it marinate. Then you add authenticity. A good dose of it. Bring the pure flavours of culture, tradition and the knowledge of generations to a boiling point. Enters creativity. Blend all the influences and let inspiration do the rest. Sauté in a high heat of adventure and curiosity. Now there’s something cooking. It’s time to toss some sustainability. Be aware of timings. Gather, combine and season everything. Reduce but waste nothing. Let everything rest and release the steam for a moment. To finalize, a good pinch of generosity. Keep stirring till you get a thick and homogeneous jus of time and people. At this point you shall have something really special with a sweetness unlike anything you’ve ever tasted. Serve al dente and taste it. Visit Portugal -TEMAS- AUTENTICITY FRESHNESS CREATIVITY SUSTAINABILITY PERSONALITY FILMES DE TEMAS EXEMPLO FRESHNESS Vamos vendo planos magníficos de paisagem intercalados com comida incrível, ouvindo a voz de um chef experiente que nos começa a contar um ingrediente que descobriu.. Lettering: Portugal’s Unwritten Recipe Freshness Copy: Pick a handful of freshness. One of the main ingredients in Portugal’s ancestral recipe. Make sure you get it from an ocean of diversity and richness. The kind you only find near astonishing coastlines and cool waters. Let it marinate. In the end it will stand out and make all the difference. Taste it. Visit Portugal. Experience the full recipe at visitportugal.com