Sobre a mentora:

Head of Branded Content & Entertainment no coletivo internacional ASAS.br.com; Consultora estratégica de Branded Content, Brand Storytelling, Brand Purpose & Culture e Produtora Executiva de narrativas de marca.

Chairwoman da Branded Content Marketing Association BCMA Portugal e South America (https://www.thebcma.info).

Considerada uma das maiores referências em Branded Content do mundo.

Advisory Board Member do Women In Marketing UK e do IED Instituto Europeo di Design de Milão, onde também é professora convidada de Brand Storytelling, Branded Entertainment & Content.

Idealizadora, curadora e professora do primeiro Bootcamp do mundo de Branded Entertainment & Content da Miami Ad School; da primeira Pós Graduação de Branded Content (lançada pela universidade Senac em 2016, no Brasil) e ministra workshops In-Company e sua Masterclass imersiva Decode And Create Brand Storytelling há anos, em países como Itália, França, EUA, Portugal, Mexico, assim como na Africa e América Latina.

Profissional estratégica com 34 anos de experiência na indústria de marketing e comunicação, iniciou a carreira no Marketing do McDonald’s e Citibank, e trabalhou na liderança de grandes agências de publicidade como Ogilvy, Africa, DM9DDB, McCaan, co fundou a M&C Saatchi no Brasil e foi VP de Planejamento Estratégico Latin America na Leo Burnett. Patrícia tem sido jurada da categoria de Branded Content & Entertainment em renomados festivais internacionais como Cannes Lions, CLIO Awards, London Awards, Brand Film Awards NYC, The Drum Content Awards, A-List Hollywood, Dubai Lynx, FIAP, Lisbon Ad Fest, Be Australia Awards, Gerety Awards, Festival Of Media, Effie Awards.

É autora colaboradora do americano Branding Strategy Insider com ensaios e entrevistas publicados também nas revistas americanas Contently, MusebyClio, LIA Insider e em publicações brasileiras e latinas.

About the mentor: 

Head of Branded Content & Entertainment at the international collective ASAS.br.com; Strategic Consultant for Branded Content, Brand Storytelling, Brand Purpose & Culture and Executive Producer of brand storytelling.

Chairwoman of the Branded Content Marketing Association BCMA Portugal and South America (https://www.thebcma.info); She is considered to be one of the major global references in Branded Content.

Advisory Board Member of Women In Marketing UK and of the IED Instituto Europeo di Design in Milan, where she is also a visiting professor of Brand Storytelling, Branded Entertainment & Content.

Idealizer, curator and teacher of the first Bootcamp in the world for Branded Entertainment & Content by Miami Ad School; of the first Post-Graduation in Branded Content (launched by Senac university in Brazil in 2016) and she has been giving In-Company workshops and her immersive Decode And Create Brand Storytelling masterclass for years in countries such as Italy, France, USA, Portugal, Mexico, as well as in Africa and Latin America.

She is a strategic professional with 34 years’ experience in the marketing and communication industry, having started her career in Marketing Department at MacDonald’s and Citibank, and worked at the top of major advertising agencies such as Ogilvy, Africa, DM9DDB, McCaan, she co-founded M&C Saatchi in Brazil and was VP of Strategic Planning Latin America at Leo Burnett. Patricia has been on the jury of the Branded Content & Entertainment category at renowned international festivals such as Cannes Lions, CLIO Awards, London Awards, Brand Film Awards NYC, The Drum Content Awards, A-List Hollywood, Dubai Lynx, FIAP, Lisbon Ad Fest, Be Australia Awards, Gerety Awards, Festival Of Media, Effie Awards.

She is a contributing author of the American Branding Strategy Insider with essays and interviews also published in the American magazines Contently, MusebyClio, LIA Insider, as well as in Brazilian and Latin American publications.